The PESTEL analysis is used in order the determine a better picture of how the return phase will look like. Factors in the PESTEL analysis affect each other. So, a political factor will influence, economic, social, technological, environmental and legal factors.
Political factors
- Assumptions: Distribution of vaccines in the world
- Air traffic shut down between Europe and US
- Re opening borders
- Airlines had to fly with empty planes towards airports in order to not lose their 1st to 8th freedom of aviation rights
- Increase of national debt due to COVID
- In order to enter a country, travellers need to be vaccinated.
- Travel bubble
Economic factors
- Job loss
- Assumptions: Division between rich and poor will increase
- Big events being postponed
- Employment opportunities
Social factors
- Poverty
- Loneliness
- Working from home in the business industry
- Online shopping (consumer = change of behaviour/culture)
Technological factors
- Corona app
- Vaccine
- Online shopping (Industry = change of business)
Environmental factors
- Venice – returning sea life
- Air pollution
- Moral compass of people getting affected by the environmental consequences during the lockdown. Being more aware of the effect their old lifestyle had on the environment. Municipalities/governments being supportive of initiatives such as roads turning into cycling- or pedestrian areas for example in Brussels and Milan.
Legal factors
- Corona law
- What laws are their (to protect) when the vaccine is ready.
TIL Jasper van Loo 